AN OBJECT FOR ATTENTION
(BECOME)
ONE
OF THE
UNOWNED
THE MECHANISM
Apple wanted technology and people to work as one, each side making the other stronger. Da Vinci was the reference: no difference between art and science. That symbiosis is still possible. It's just not what's being built right now.
Your phone has no place, and it isn't designed to give you one. It's designed to hold your attention, because your time is the business model. Facebook's own founding president has admitted as much. The engineer behind the endless scroll has said he regrets it. ANKOR doesn't try to win that fight. It gives the phone somewhere to be, so the symbiosis has a chance again.
THE
RITUAL
INTERIOR EXCELENCE
REBEL WHISPERS
REAL LIFE
Coming soon
CHOOS
E
Choose your place. Choose your apps. Once, not every time.
CAN
S
Place your phone.
(BECOM
E)
You don't just place it. You become.
CHOOSE
THE
RIGHT
PLACE
The place you choose isn't neutral. A phone in the hallway interrupts something different than a phone by the bed. ANKOR's effect doesn't come from the object alone. It comes from the moment you give it to. Choose the place where your phone pulls at you the most. That's where the lever is.
01
The first place. Before you're even in the room, the phone stays at the door.
ENTRANCE
Turning it silent is important, but not enough. A 2017 University of Texas Austin study found that a phone's mere presence in the same room lowers cognitive capacity. Silent. Face-down. Doesn't matter. Reach alone costs you something. Not just use.
That's exactly why ANKOR answers both. It makes the phone quiet. It gives it a place outside your reach, in another room if you want. And it still lets you go to it when you actually need it. No drawer, no lock. Just distance you chose yourself.
The last place. Lights off, phone on the wall, not in your hand
BEDROOOM
02
Uninterrupted. The phone stays in sight, but silent. Its a tool.
OFFICE
03
THE STORY
It should have had a place from the start. You pick it up before you've decided to. That's not a willpower problem. It's a place problem. ANKOR is the answer to that.
Basel, 2026.
One evening Lukas came home, sat down in his chair, and started scrolling. Hours passed. That drained, directionless feeling, the kind that doesn't come from tiredness, but from having been nowhere, was familiar. It happened every time. Come home. Phone out of pocket. Gone.
The problem wasn't willpower. It wasn't a bad habit or a character flaw. It was more basic than that: the phone had no place. No designated spot. So it followed him everywhere, to the table, the chair, every quiet moment that could have been something else.
"What if the place is the problem? What if I had somewhere to put it, and it just stayed there?"
THE MOMENT
He bought a basic MagSafe mount and stuck it to the wall. No app, no setup, nothing clever. Just a place. And for a few days, it worked. Coming home felt different. There was a ritual. A transition. The phone had somewhere to be.
Then the notifications came. Do Not Disturb helped, until it didn't. One tap. A moment of laziness. The boundary softened, then disappeared. The place was right. The friction wasn't enough.
He went further. An NFC tag, a Siri Shortcut, the phone going into flight mode the moment it touched the wall. It worked well. But asking someone to program Siri Shortcuts to get five minutes of peace in their own home felt like the wrong answer.